The Andromeda Framework is a book written by Giovanni Perilli focused on digital marketing, introducing a new approach to customer acquisition in an AI-driven landscape. The content explores how traditional targeting evolves into signal-based systems, redefining the role of creativity, data and strategy.

For this project, I developed the complete visual identity of the book, including the front and back cover, internal graphics and layout for both print and eBook formats. I also designed the visual assets for the launch campaign across social media and advertising platforms, ensuring a consistent and recognizable communication system.

The entire design concept revolves around the idea of “Andromeda” as a constellation. This inspiration is reflected in the deep, space-like background, subtle light elements and overall visual atmosphere, creating a sense of complexity, connection and exploration, mirroring the evolving nature of digital ecosystems.

The cover features two interlocking gears forming an infinity symbol, subtly referencing the Meta logo. This visual choice reinforces the idea of continuous optimization, algorithmic systems and the ongoing interaction between human strategy and artificial intelligence.